Polaris Bank equips Journalists with Technics of Social Media Content Creation

By Godson Ikoro

Polaris Bank Thursday showed a group of Journalists the secrets of successful Social Content Creation. At the 2025 edition of its annual Media Capacity Seminar, held at the Jevinik Restaurant, Ikeja, Lagos the bank helped the journalists to grab nitty-gritty and nuances of how to write Social Media stories that compel readers and watchers, to read ,watch and share to others distinct from the conventional news writing.

Mrs Bukola Oluyade Ajayi, Senior Brand Manager, presenting that a gift to Mr. Abayomi Adisa while Mr Rasheed Bolarinwa, Head, Corporate Communications smiles. Polaris Bank at the Annual Media Capacity Seminar held recently in Lagos.

Themed : “Empowering Journalists in the digital age: Storytelling, Tools and Transformation” the two facilitators Taiwo Obe, Founder and Director of Journalism Clinic and Mr Abayomi Adisa, senior Journalist with the BBC thrilled the Journalists with the secrets of successful writing for various social media.

While Taiwo Obe delineated how to use the generative Al technology to do many research for stories and avoid the time usually spent on researching manually, Abayomi graphically showed with analytics the stories that waohed the audience.

In his Social Media basic principles lecture, Abayomi defined the universe of social media as comprising , personal, networking, influential,and crowded place.

**A cross section of Journalists at the capacity building seminar**

He averred that Journalists writing for social media should target to influence an individual who is a member of a community in a crowded place. Consequently, for a story to elicit reactions, comments and be shareable , the language must be exact language of that individual, informal, and friendly; the tone must be conversational, and relatable . Additionally, he said that the story must be relevant,more inspiring; stressing that we are now in the era of reversed agenda setting, arguing that Journalists are no longer gate keepers but gate watchers, while the audience now use the media the way they choose. He posited that the relevant story must be warm,witty, emotive and succinct of voice and must be in the world of the audience.

Abayomi added that for a story to be engaging and shareable, it must have the waoh appeal, have a sense of wonder, and should be functional; updating the audience, keeping them on trends and useful for immediate action.